Higher education institutions are in crisis. They are facing shrinking funding streams, rising costs and fierce competition for students. Recruiting and retaining a target student body is central to any university’s mission and the foundation of a well-articulated and fully implemented strategic plan. 

This playbook offers guidance on:

• The components of effective strategic planning
• The four pillars of student success
• How to deliver the most effective programs to attract the best students
• Crafting a budget that allows university to thrive rather than merely survive
• How to create a culture that encourages sound financial management
• How to make your strategic plan a reality

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