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Higher education institutions are in crisis. They are facing shrinking funding streams, rising costs and fierce competition for students. Recruiting and retaining a target student body is central to any university’s mission and the foundation of a well-articulated and fully implemented strategic plan. 

This playbook offers guidance on:

  • The components of effective strategic planning
  • The four pillars of student success
  • How to deliver the most effective programs to attract the best students
  • Crafting a budget that allows university to thrive rather than merely survive
  • How to create a culture that encourages sound financial management
  • How to make your strategic plan a reality