Dive Brief:
- Ball State University has four new TV commercials, produced by a team of students and directed by faculty and administrators, ready for broadcast in three of Indiana’s largest cities.
- IndyStar reports the decision to keep production in-house reflects the university’s commitment to entrepreneurial learning for students and a recognition that the university has the talent.
- Ball State has recently made a commitment to including students, faculty, and staff in branding efforts for the institution, and the latest effort saves money that would have gone to an external firm.
Dive Insight:
Students at colleges and universities across the country are fighting over unpaid internships to get in-demand experience that will give them a leg up in job interviews. Giving these students professional opportunities on campus is one way higher education institutions can set their graduates up for long-term success. And, of course, with marketing campaigns like this that cost plenty to disseminate, let alone to produce, colleges and universities could save a lot of money by handling production in-house. Many public and private institutions are looking for cost savings to support tightened budgets. This is one option.