Dive Brief:
- ACT held its annual Enrollment Planners Conference on Friday, discussing ways enrollment chiefs can find common ground with their campus presidents.
- Key steps for enrollment leaders include passing along easy-to-understand material, communicating regularly, and translating jargon for other college administrators.
- When it comes to engagement, conference presenters advised enrollment chiefs to go beyond the president and involve faculty members, deans, student life leaders, business officers, and marketing team members from across campus in enrollment management conversations.
Dive Insight:
College and university presidents often have outsized expectations for their enrollment chiefs’ capabilities. When that is matched with a positive working relationship, it doesn’t necessarily cause too much strain, but sometimes that is not the case. Several enrollment leaders vented over micromanaging college and university presidents. Important advice, though, was to be clear about short- and long-term enrollment goals and move into strategic discussions from that foundation.