Dive Brief:
- Cornell University’s private social network, CUontheHill, brings a new dimension to college admissions.
- CUontheHill is open to students, alumni, and accepted applicants, and it was launched to help high schoolers decide whether to attend Cornell, Campus Technology reports.
- The network supports tweets, chats, media uploads, and messaging, all of which people seem to be using — the site has had more than 250,000 page views in just a few months, according to the article.
Dive Insight:
The college admissions process seems to be getting increasingly personalized. Schools are responding to intense competition for applicants by creating microsites for admitted students, ramping up social media presence, and handwriting notes instead of sending mass emails. Cornell’s CUontheHill fits right into this trend, offering students an exclusive social network to join.