East Carolina U. sues Cisco over catchphrase
- East Carolina University (ECU) has filed a lawsuit against Cisco Systems over the unauthorized use of its trademark slogan in Cisco's new marketing campaign.
- On Dec. 10, Cisco launched a $100 million marketing campaign featuring the tagline, "Tomorrow Starts Here."
- After filing the lawsuit, Chancellor Steve Ballard contended that ECU used the slogan for over a decade and that the university-wide brand "represents an overlapping field of goods and services when compared with that of Cisco."
From the article:
"... Cisco kicked off a $100 million marketing campaign using the slogan on December 10 in an effort to position itself as a broader information technology company as it seeks to expand its software and services offerings.
'Tomorrow Starts Here is our new tagline, we're going to have a global integrated campaign with print and television advertising, a lot of digital marketing, social media, public relations, a whole integrated approach to this,' Cisco's brand chief Blair Christie told TheStreet.com last month. ..."