Dive Brief:
- Alumni engagement management firm iModules Software announced Tuesday it had purchased OrgSync, which offers community management services for higher ed, giving it a hand in the entire student life cycle.
- Both organizations offer their own online engagement platforms and will continue to do so, rather than combine their services into a single online tool.
- iModules CEO Fred Weiss said his company’s goals will be to address key challenges at colleges and universities, including student engagement and retention, and also to use data for more successful fundraising.
Dive Insight:
As higher education institutions become increasingly focused on life cycle management, this latest acquisition by iModules gives it an entry into the campus world before students graduate. It will now be able to offer services for a student’s entire life cycle, increasing by more than half its client base. Combining services between the two online platforms could also give client institutions long-term, student-specific data that was previously unavailable when one initiative focused on current students while another tried to reach alumni. With no management changes or reductions planned in either company during the acquisition, this seems like a powerful combination of resources and potential.