Dive Brief:
- Coursera will offer e-learning videos on JetBlue flights, starting by the end of 2014.
- The offering is part of JetBlue’s on-board in-flight entertainment package, dubbed Fly-Fi Hub.
- Coursera’s 10 videos will feature an introduction to marketing from the University of Pennsylvania's Wharton School of Business, along with courses from the University of Edinburgh and the Berklee College of Music.
Dive Insight:
It’s interesting that online course material is packaged in this instance as entertainment. Maybe they could replace the movie trailers in theaters, or TV infomercials, with Coursera videos, or use videogame platforms or gas pump video screens as delivery options. JetBlue passengers will be able to use any personal mobile device to connect to the Coursera offerings.