NoRedInk locks down $6M in funding

Dive Brief:

  • NoRedInk Corp., an ed tech startup that teaches writing skills through pop-culture-saturated online drills, has amassed $6 million in a recent round of funding.
  • True Ventures, The Social+Capital Partnership, Kapor Capital, and ReThink Education are among the investors putting cash into the three-year-old company.
  • The funds will be used to hire more engineers and teachers to help expand the curriculum.

Dive Insight:

NoRedInk was created by high school English teacher Jeff Scheur, who found that while he was spending so much time giving students detailed comments — in red ink, of course — on their writing, his efforts were often not taken to heart. Papers would quickly find their way into the trash can. The goal of NoRedInk is to find a middle ground so that the comments teachers leave are actually being processed, and what better way to engage and teach students than presenting material through topics that already interest them?

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Filed Under: K12 Technology
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