Education Dive

Dive Summary:

• The Los Angeles Times looks at CollegeWeekLive, an online platform for colleges such as UC Riverside to communicate with high school students and inform potential applicants.
• Communications typically peak as application deadlines arrive.
• Students sign up for free accounts, which put them in contact with about 300 colleges that use CollegeWeekLive.

From the article:

"... Colleges nationwide have taken to using online chat rooms as a way of reaching high school students in what these days is their natural habitat: the Internet.

The chat rooms, accessible from college websites, serve as a virtual college fair, without a crush of students crowding around a table in a school gymnasium. ..."