Dive Brief:
- One idea under consideration by edX is having Hollywood stars deliver MOOC lectures rather than professors.
- EdX CEO Anant Agarwal imagines Matt Damon perhaps teaching a concept in a circuits and electronics class — and enjoying it more than when Agarwal teaches the class.
- The celebrity angle is just an idea for now; a trial run with someone like Damon has been proposed to see how it goes.
Dive Insight:
In a few days, we seem to have gone from MOOC instructors becoming celebrities to celebrities becoming MOOC instructors. The idea of a celebrity instructor seems bizarre if it's outside that person's expertise, but it could work as a guest spot if the topic is in the celebrity's wheelhouse.