Dive Brief:
- Less than a third of admissions officers say they check students' social media accounts or Google them when evaluating applications, a Kaplan survey reports.
- That figure is up from about 20% in 2011.
- Some admissions workers say it’s a matter of privacy; others say it’s simply not practical to Google tens of thousands of applicants.
Dive Insight:
So most admissions officers aren’t checking social media accounts. But of the ones who do, what do they find? About a third of those surveyed who said they looked at an applicant’s social networking page said they found something that had a negative impact on the student’s application.