U of New Orleans hopes to combat declining enrollment with marketing blitz


Dive Summary:

  • The University of New Orleans hopes to counter its steady enrollment declines over the past three years with an extensive marketing campaign that places the school's name everywhere from social media outlets to billboards and cinemas.
  • The school had more than 17,000 students during the pre-Katrina days in 2005, making it Louisiana's second-largest four-year university, but post-Katrina enrollment peaked at 11,724 in 2009 before steadily declining over the past three years to 10,071 last semester.
  • UNO Vice President Brett Kemker says the declines are partially due to the higher admissions standards adopted by the state Board of Regents--which push all remedial classes to two-year schools by 2014 and require minimum ACT scores of 21 and GPAs of 2.5 for admission--but Southern University of New Orleans has seen its enrollment rise in the same time period.

From the article:

NEW ORLEANS - The University of New Orleans is putting its name everywhere from social media outlets to highway billboards and trailers at local movie theaters. The extensive marketing and branding campaign is an attempt to boost student enrollment, which has declined steadily over the past three years, New Orleans CityBusiness reported. ...

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