Dive Brief:
- MediaCore, a three-year-old higher education video-learning company, has raised $4.5 million in venture capital funding.
- The funding will be used to hire as many as 15 new employees, adding to an existing staff of 20, to expand the company’s sales and marketing efforts, and for engineering work on product development, the Times Colonist reports.
- MediaCore says that more than 100 universities use its video sharing and learning tools, including Yale University, Brown University, the University of North Carolina, and the University of California, Berkeley.
Dive Insight:
The investment comes from Vanedge Venture Partners. MediaCore has been touted as a "YouTube for universities," and if the moniker is indicative of future success, then the $4.5 million will be money well-spent. MediaCore is based in Victoria, British Columbia, in Canada, and is moving staff it had in a United Kingdom office back to Canada.