Cengage Learning today announced it has brought on Daniel Sieger as Senior Vice President of Brand Strategy. In his new role, Sieger will lead all brand innovation efforts aimed at building meaningful connections between Cengage Learning and key stakeholders across the academic, business and media sectors.
Based in the New York City office, Sieger brings more than twenty years of communications, media and branding experience to Cengage Learning. He will be responsible for the creation and execution of branding initiatives that produce impactful results and achieve strategic goals. In addition, he will identify opportunities for meaningful community involvement and establish key partnerships to reinforce Cengage Learning's mission, values and impact.