- With Pinterest already attracting 17.3% of its users from the 18-24 demographic, colleges are looking for ways to engage with students.
- EdTech looks at how the University of Oregon, the University of Oklahoma, Ole Miss and Colorado State University use Pinterest in ways that include contests, merchandise marketing and dorm room idea sharing.
- Colorado State has a strategy aimed at attracting new students through its "Explore Ram Country" board.
From the article:
One of the great things about social media is that colleges can kill several birds with one stone — marketing, PR, student engagement and possibly even teaching. When Pinterest came along in 2010, it was students who swarmed to the site. Currently, 17.3 percent of Pinterest users are ages 18–24, and usage is still growing dramatically. Before we showcase some colleges that are leading the way on Pinterest, we should dispel a few myths ...