Alumni magazines take the digital plunge
- The Pew Research Center's State of the News Media 2012 reports that tablet ownership grew nearly 50 percent in the second half of 2011, and many college publications are beginning to take advantage of the new medium.
- E-pubs are being used as a complement to or replacement for print editions, and campus editors like Adrianne Bee of San Francisco State Magazine cite the richness and depth of the medium--with its ability to infuse articles with video, audio, sample chapters from books, etc.--as a source of their excitement, though too many bells and whistles have been a source of frustration for some users when trying to download the publications.
- The medium also allows student publication projects like OR Magazine, a University of Oregon Mobile Media Production class publication, to "look and feel professional."
From the article:
Like Campus Technology itself, many college publications are taking the digital plunge--or are busy planning for the transition. And when you consider the stratospheric growth in the use of mobile devices, it's not altogether surprising. According to the Pew Research Center's State of the News Media 2012, tablet ownership grew nearly 50 percent in the second half of 2011. Further, the report noted, "the newest mobile devices, particularly tablets, may provide a particularly good environment for magazines. Research shows that people read more long-form content on the new devices and that they spend more time on magazine apps specifically than with those of other media." ...
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