Dive Brief:
- Google is gaining ground in the education sector, with Chromebooks taking 19% of the K-12 tablet and PC market, behind Apple's 47%.
- That's a huge increase: At the end of 2012, Chromebooks had just 1% of that market.
- Price is one huge advantage of Chromebooks: Some cost around $200, while even an older iPad 2 sells for closer to $400.
Dive Insight:
While Apple may be under pressure in the classroom from iPad competitors, the tablet was a bright spot in its most recent earnings report: Apple sold 26 million iPads in the most recent quarter, up 13.5% over the same quarter a year ago.