Best practices in recruitment, strategies to stay ahead of budgetary constraints
A recent survey from Inside Higher Ed and Gallup found only 34% of institutions met new student enrollment goals this year — down from 37% the previous year and 42% two years ago. Given the numerous other financial challenges facing the industry, and with higher ed increasingly reliant on tuition, leaders find themselves needing to think outside the box when it comes to recruiting and retaining students to campus. A dwindling population of high school graduates increases the pressure to address the growth in non-traditional learners and high school graduates who may not value the traditional college-to-career model.
In our most recent spotlight issue for higher education, Education Dive took a look at recruitment, offering insight into some of the most significant trends in the industry. We also looked at some specific recruitment models to offer advice on ways institutions can appeal to more students more effectively while still meeting their bottom-lines.
Goucher College President José Bowen was focused on retaining students, and it paid off in recruitment
A campus construction project became a tool to help engage current students, and it ended up encouraging enrollment. Read More >>
Shifting demographics and new mediums necessitate that institutions bring their A-game to marketing and recruitment. Read More >>
Facebook is better for their parents, but high schoolers prefer to communicate via pictures and videos. Read More >>
Trends indicate adult learners will only increase in number in coming years, and failing to reach this critical population will mean bad business for colleges and universities. Read More >>
Follow Shalina Chatlani on Twitter