College-based polls lament end of election season
- The Chronicle profiles four colleges, Quinnipiac University, Monmouth University, Marist College and Siena College, which have served as nationally-regarded polling centers for local and national elections.
- The schools, which have for years received national attention and marketing for their roles in political polling, have been highly rated for sound methodology and utility in reflecting public opinion.
- The tenor of the election has created backlash for some of the institutions, but overall, school pride and branding have exponentially increased through exposure created by the polling.
In the way that athletics generates public interest and goodwill for an institution, unique public contributions in research or community outreach can create similar outcomes. But political polls speak to a wider cross-section of stakeholders, and this diverse reach of exposure which can transcend race, class and geography creates a culture of interest and dialogue around the university's influence.
Institutions should make efforts to pair public relations resources with academic or outreach strengths, in order to increase town-gown relations, brand awareness and opportunities to engage new supporters. Politics may be a volatile topic upon which to do it, but access with polling and candidate debates reap dividends with families and potential donors after outcomes are decided and the brand resonance remains.
- The Chronicle of Higher Education Meet the 4 colleges that may be sad to see the election end
- Education Dive Payoff of hosting presidential debates worth more than money