College health officials who rely on incentives to promote healthy behavior among students got a rude (but good-humored) awakening here Tuesday morning during the keynote address of the American College Health Association's annual convention.
Steven Lux, chair of the program planning committee and health educator at Northern Illinois University, said he wanted a speaker "who wouldn't preach to the choir" -- and he definitely got it. "We all use incentives," Lux said, whether to encourage students to make healthier choices or simply to get them to show up for an appointment. ...