- Datamark, a company that helps colleges and universities market themselves to students, has changed its name to Helix Education.
- The name change reflects the company's broader array of enterprise technology and service solutions following last year's acquisition of Altius Education.
- The company now looks to assist schools in personalizing education, from the admissions and enrollment and into classroom engagement.
A name change is an interesting move for a company that has been around for 25 years. Still, if it felt that the Helix name, which calls to mind DNA, was the best fit to represent its evolving technologies, why not? Aside from its marketing services unit, it also offers Helix LMS, which has received recognition from Educause and the Bill & Melinda Gates Foundation. The name change could reflect a greater focus on that platform, as well.