Does gender impact institutional outreach efforts?
- A new survey reveals female college graduates receive fewer solicitations for giving, in part, because of name-changes after marriage.
- The survey also suggests men prefer direct requests for support, while women are more responsive to email and other indirect appeals.
- Data suggests more women are likely to say they are not financially able to give, or that they support organizations which are more important than their colleges.
Targeted alumni giving seems to be the most effective method of donor cultivation; from young donors to project-based philanthropy, outreach to specific groups for specific causes has yielded record-breaking results for a number of institutions.
Collecting information from graduates who aren't connected enough to maintain up-to-date contact information can be a difficult task, but it creates the opportunity for institutions to work with alumni associations in hosting events on campus and in cities with high alumni resident numbers to foster connections and support.
- University Business Can gender-specific campaigns boost fundraising?