- Florida State University marketing instructor Todd Bacile sparked controversy following a blog post Sunday describing his practice of grading students based on their Klout score.
- Klout--an online service that uses a scaled of 1-100 to measure social media users' level of influence based on data from sites like Facebook, Twitter and LinkedIn--says its score has to do with online interactions and content sharing, though the exact algorithm it uses is unknown.
- Bacile began using the program in his electronic marketing class after hearing that some employers were screening applicants by using their Klout scores, and at least one critic of his class' "Klout challenge" felt that higher education was the place to question the value of such metrics as opposed to imposing them upon students.
From the article:
Todd Bacile's Klout score has likely jumped this week. The Florida State University marketing instructor has been the subject of a lot of discussion - and outrage - since he shared his practice of grading students based on their Klout score. Klout is an online service that measures a person's influence on a scale of 1-100, drawing on data from Facebook, Twitter, LinkedIn and other social media sites. ...