- Bookboon.com uses a free, online publication and distribution model where ads are used to generate revenue.
- The company currently publishes books as PDF's through its website, and has about 800 offerings.
- Advertisers include master's programs and job recruitment ads.
From the article:
Bookboon.com, a company that makes its digital textbooks available free to college students, has taken the approach of funding its work by including advertising within the pages of the books. For example, Strategic Management, a 52-page book, includes advertising for master's level programs and job recruitment ads. ...