Dive Summary:
- The Toronto-based startup Guardly announced Monday that Desire2Learn accepted the school security-focused company into its partner program, potentially putting its suite in front of 8 million or more users.
- The partnership will put Guardly's Safe Campus offerings on Desire2Learn's mobile app as an optional module available to administrators.
- The module includes a command center and monitoring/response features for handling campus emergencies.
From the article:
"... 'The schools are actually our customers, and they still end up paying us,' Sookman told me over the phone from a Desire2Learn conference happening today. 'Essentially what we’re doing is building a parallel strategy [to direct selling] that’s helping us get in front of decision-makers at schools. Forging a lot of these relationships and developing trust with these decision makers takes a lot of time, and so by positioning our platform in and amongst other services that are being used for similar reasons, it just makes sense for us from a distribution perspective.' ..."