Lynn University courts prospective students with personalized campus visit
- When prospective students visit Lynn University, they get more than the traditional campus tour and Q&A session--there's a parking spot with their name on it, well-marked signs directing them from the parking lot to admissions, a screen in admissions welcoming them by name, students and faculty around campus who already know the prospective student's name and what he or she might want to study, and faculty from those majors ready to dine with them and answer questions.
- This highly individualized campus experience began just over two years ago, when revenue constraints at the Boca Raton, Fla., private university forced campus administrators to get creative when it came to seeing a better return on recruiting dollars.
- The resource-intensive campus visit requires a significant amount of participation from students and faculty, but so far it has resulted in campus visits increasing 14% over the previous year to 1,600 and the largest freshman class in the past five years.
From the article:
Lynn University is so invested in prospective students enjoying their time on campus that even before a student enrolls the university has a parking spot with their name on it. Every prospective student who comes to visit the campus gets his or her own spot. A series of well-marked signs directs them from the parking lot to the admissions building. A screen in the admissions office welcomes students to the campus by name. But that's just the beginning. ...
- InsideHigherEd Read More
Follow Roger Riddell on Twitter