- The Los Angeles Times looks at CollegeWeekLive, an online platform for colleges such as UC Riverside to communicate with high school students and inform potential applicants.
- Communications typically peak as application deadlines arrive.
- Students sign up for free accounts, which put them in contact with about 300 colleges that use CollegeWeekLive.
From the article:
"... Colleges nationwide have taken to using online chat rooms as a way of reaching high school students in what these days is their natural habitat: the Internet.
The chat rooms, accessible from college websites, serve as a virtual college fair, without a crush of students crowding around a table in a school gymnasium. ..."