Survey: Business officers surprisingly upbeat, express concerns about pricing
- Seventy percent of respondents to Inside Higher Ed's second Survey of College and University Business Officers said that increasing net tuition revenue is an important strategy for bringing in more revenue in the short term.
- Responses indicated an increasing interest by the business side of universities in which programs generate more revenue and which can be thinned out to maximize returns.
- Despite a variety of ominous headlines regarding everything from the impact of online learning to the idea that the higher education financial model is broken, most business officers offered an upbeat picture of their institutions' finances.
From the article:
While college and university business officers are still surprisingly upbeat about their institutions' financial health and the viability of their institutions' business models, they are taking steps to alter these models -- cutting in some areas and seeking new revenues in others -- in a way that reflects a more privatized and market-oriented approach than before. That is one way to interpret Inside Higher Ed's second Survey of College and University Business Officers, released today in advance of this weekend's annual meeting of the National Association of College and University Business Officers in National Harbor, Md. ...
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