Students expect big data to aid persistence, performance
- According to eCampus News, sentiment is growing among college students for data cultivation and analytics to play a larger role in their personal success and career outcomes.
- Survey data collected by Ellucian shows 82% of college students believe technology and data will change the college experience over the next 10 years, while more than 50% of students say that data should help to improve graduation rates, course selection and advisement.
- A majority of students believe that technology such as bots could be helpful in suggesting financial aid payment plans and alerting students to scholarships for which they may be eligible.
Students born in the technology age would, of course, have great insight for how that technology can better improve the valuation and feel of their college experience. But what they may not know is the cost and the steps of integration these kinds of tech initiatives can create for a campus and how that impacts their bottom line as consumers and loan borrowers for higher education.
The strategy for campus leaders is being transparent with students about a variety of tech embed options — and creating conversations around which services are most helpful versus those which are underutilized — to make better decisions about tech investment with the backing of the customers it is designed to support.