Survey examines social media's role in attracting prospective students
- According to a recent survey by online scholarship- and school-matching service Zinch and Inigral, a tech company that looks at student engagement online, the amount of social media accounts a university or college operates may not be anywhere near as important as what they actually do with the accounts.
- Out of more than 7,000 students surveyed, two-thirds of high school students reported using social media to research colleges, and more than a third of those students said social media helped them decide where to enroll.
- Additionally, nearly 75% of the students said they check Facebook once a day while over 50% said they never use Twitter or other social media platforms, suggesting where it would perhaps be wise for schools to focus their social media attention when it comes to recruiting prospective students.
From the article:
These days, it's not uncommon for a university to have at least a Facebook page, a Twitter handle, and a YouTube account - maybe even a Pinterest page and a Tumblr, too. But a recent survey shows that for recruiting purposes, the number of social media accounts might not be nearly as important as what colleges and universities do with the technology. ...
- InsideHigherEd Read More
Follow Roger Riddell on Twitter