- The first chapters of The Gamble, a new book about 2012 presidential election from the Princeton University Press, will be published months before voting concludes and the book is completed.
- The authors hope their move will contribute to ongoing press coverage and analysis of the election while generating interest in their final product.
- Releasing the e-chapters will carry risks, but the publisher and authors are anxious to see how the experiment works out.
From the article:
The Princeton University Press cannot give away the ending of its forthcoming book on the 2012 presidential election. But it does plan to give away the beginning.
The press has a novel approach to marketing The Gamble - a forthcoming book by political scientists John Sides, of George Washington University and Lynn Vavreck, of the University of California at Los Angeles, that intends to bring a data-intensive, social science perspective to upcoming campaign showdown between Barack Obama and Mitt Romney. ...