- The president of the University of Cincinnati is an active Twitter user with nearly 22,000 followers — and students love it.
- Santa J. Ono first realized students were more likely to respond to a text message than voicemail; from there, he graduated to Facebook and Twitter and is now tweeting about school rugby games, campus security and pop culture.
- Ono says he's aware that his tweets might be subject to scrutiny, so he tries to pause before hitting the "send" button.
From the article:
... He goes by “PrezOno” on Twitter and uses the tag “hottestcollegeinamerica.” It’s a claim that’s still more cheerleading than reality, but was boosted this month when U.S. News & World Report listed UC tied for third among “up and comers,” while ranked 135th overall. ...