Why campuses should embrace digital signage
- Digital signage is a powerful tool in empowering communication, improving the campus experience.
- Signage improves service delivery by making destinations clearer, easier to navigate throughout the campus. It also helps to improve safety and awareness through alerts about weather, other external challenges.
- Signage can also help to empower students through an effective system of event promotion and messaging for key institutional events and initiatives.
Along with cleanliness, signage is one of the unheralded elements of making students feel safe on campus. As colleges and universities look for ways to prepare for potentially violent incidents on campus, or seek ways to reduce opportunities for sexual assault to take place near campus boundaries, clear signage for directions and resources is a critical tool in the effort.
Obviously, updating signage is an expensive enterprise for institutions with budget challenges, but given the costs which may be associated with managing a public safety or weather crisis, and responding to questions about why more information was not readily available, digital signs could be a long-term public safety and PR strategy that pays for itself many times over.