Big Ten Tops, SEC Most improved Both New Big East Conferences Tumble
Austin, TX May 2013 – With the news of realignment ending, or at least arriving at a temporary pause, The Global Language Monitor, analyzed pre-2011 conference configurations and compared them with projected conference configurations into 2013, 2014 and 2015, whenever the information was available.
"There's good news and bad news here," said Paul JJ Payack, president and chief word wonk of the Global Language Monitor. "The good news is that the SEC saw its Academic Quotient Index rise by 8.36%; the bad news is that all the other major BCS conferences had their AQIs decline, four out of the six by double digit percentages."
The AQI is a brand equity tool that creates a composite score of the individual college rankings in a conference; the result of which can be used to compare one conference to another. GLM took each each team in all BCS-eligible Football Conferences and ranked them according to their TrendTopper MediaBuzz College Rankings, January 2013 edition.
This means that Texas A&M and Missouri were placed in the Southeast Conference from the 2012 season forward as were Utah and Colorado in the PAC 12, as well as Nebraska in the Big Ten, and West Virginia in the Big 12. GLM also measured the ACC, the Big East/American Athletic Conferences, not to mention the many iterations of Conference USA, and WAC, among others. The academically renowned Ivy League and Patriot League are used for comparison.
Overall Rankings
Rank, Conference, (Last Rank), Commentary
1. Big Ten Conference (1) -- 38.25
2. Atlantic Coast Conference (ACC) (2) -- 42.40
3. Pacific 12 Conference (PAC 12) (3) -- 56.50
4. Southeastern Conference (SEC) (6) -- 82.86
5. Big 12 Conference (Big 12) (4) -- 100.50
6. American Athletic Conference (AAC) (5) -- 119.33
7. Big East Conference (BE) (5)-- 123.10
8. Mid-American Conference (MAC) (8) -- 128.31
9. Mountain West Conference (MW) (9) -- 137.75
10. Conference USA (C-USA) (10) -- 139.38
11. Sun Belt Conference (SB) (11) -- 145.14
Leading all Division 1-A and 1-AA conferences was the Ivy League with a score of 20.25 with the Big Ten (No. 2). The Patriot League (44.08) was closely outpaced by the Atlantic Coast Conference (42.40).
Change from pre-Alignment to latest projected configuration (2013-2014)
Top Six BCS Only
Rank, Conference, Commentary
1. Southeastern Conference (SEC) +8.36%
2. Pacific 12 Conference (PAC 12) -9.01%
3. Atlantic Coast Conference (ACC) -17.07%
4. Big Ten Conference -28.54%
5. Big 12 Conference (Big 12) -32.09%
6. Big East Conference -40.69%
About The Global Language Monitor Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands. For more information, call 1.512.815.8836, email [email protected], or visit www.LanguageMonitor.com.
Paul JJ Payack President & Chief Word Wonk
The Global Language Monitor Austin, Texas
[email protected] [email protected] 1.512.815.8836 Phone @LanguageMonitor Twitter