New #AskAbout AI Campaign Encourages Educators to Prepare Students for the Future Use of Artificial Intelligence

Posted Nov 30, 2017

Getting Smart and eduInnovation unveil new campaign with multi-media resources exploring the implications of AI on the future generations.


November 30, 2017 — Powered by Getting Smart and sponsored by eduInnovation, the Ask About AI: The Future of Work and Learning campaign is the result of a multi year research project investigating the implications and influence artificial intelligence (AI) will have on the lives and livelihoods of young people over the next several decades. The #AskAboutAI campaign includes a plethora of multi-media resources including blog posts, articles, podcasts, videos, and a white paper.


While AI will help address our most pressing problems, such as helping cure disease, unlocking clean energy, and creating valuable and affordable services, it has the potential to exacerbate gaps in society and pose existential threats. The Ask About AI campaign dives deep into three main topic areas.


Employment: The content describes future labor market impacts and required competencies.

Ethics and Impacts: Ask about AI identifies the social and civic implications of exponential technology—particularly the emerging issues that educators, parents and policymakers should begin addressing.

Education: Experts provide advice to educators, parents, and policymakers on knowledge, skills, and dispositions likely to be important in the automation economy. 


In 2017, Tom Vander Ark, the Getting Smart team and eduInnovation partnered with a number of organizations, including the William and Flora Hewlett Foundation, KnowledgeWorks Foundation, MIT Media Lab, MIT Teaching Systems Lab, Donnell Kay Foundation, Kauffman Foundation, Morgridge Family Foundation and The Grable Foundation, to bring together a wide variety of professionals, investors, and educators to discuss the future impact of AI and what steps  we can take to educate today’s children for jobs that don’t exist yet.


“A year ago there was almost no discussion of AI in K-12 education. Given the likely benefits and potential problems, we think it is a good time to Ask About AI,” said Tom Vander Ark, Getting Smart CEO. “We spent the year traveling the world talking with professionals about the future of AI and have concluded it will have a significant impact on employment, learning, ethical issues, and more. We need to start a conversation around how we can shape a future that works for everyone.”


Getting Smart has compiled the research and feedback to create a white paper that defines the current AI capabilities and addresses what it means for the future of our students. The paper details eight clear recommendations on how the industry can prepare for the future with AI.


To join the conversation, use the hashtag #AskAboutAI on social channels. To access the free resources and white paper, visit


About Getting Smart

As a mission-driven organization, Getting Smart® is passionate about accelerating and amplifying innovations in teaching and learning. Getting Smart Solutions designs customized partnerships to amplify and extend the work of those dedicated to impacting the way the world learns. Through our advocacy, advisory and coaching services, we work with impact-oriented partners to invent the future of learning.Our innovations in learning blog,, is a community of learners and contributors that cover important events, trends, products and publications across K-12, early, post-secondary education and lifelong learning opportunities.


About eduInnovation

eduInnovation is a global nonprofit committed to advancing the future of work and learning. We are a diverse group of educators, researchers and investors who have a shared mission to create positive social impact through our work. Our campaigns can be found on our media partner site

Press Contacts:
Katie Vander Ark
Phone: (206)909-6763
Email: [email protected]

Jessica Slusser
Phone: (206)- 295-5140
​​​​​​​Email: [email protected]