The National University of Ireland Galway (NUI Galway) has selected Ellucian CRM Recruit to enhance analytics and reporting capabilities for their recruitment and marketing initiatives. CRM Recruit will enable international recruiters to electronically register potential students, make payments and track their journey from first interest to enrolment. With advanced analytics capabilities, NUI Galway will be able to better determine the effectiveness of their international recruiting efforts.
With recruiters travelling the globe to attend fairs, NUI Galway recognized the need to move away from manual data collection and analysis in Excel spreadsheets and modernize its recruitment technology. The manual checking and processing of applications was wasting valuable time for recruitment and admissions alike. In addition, an easy, secure, and integrated solution was needed to allow applicants to pay fees electronically.
“We knew we needed a cloud-based solution that could still be configured to our work practices, said NUI Galway Deputy Admissions Officer Dominica Moran. “We chose Ellucian CRM Recruit, with Payment Client from TouchNet, to enhance the experience and increase the efficiency of the processes the university already had in place, and to help determine if our investments in specific global markets are worthwhile.”
Since beginning implementation of CRM Recruit, NUI Galway is already streamlining processes, automating workflows and using data to make more informed and strategic decisions. Plus, with CRM Recruit, the university will be able to custom configure online applications, create powerful marketing communications, leverage integrated event and travel management tools, take and reconcile payments, and receive detailed reports powered by deep analytics.
“Although the project is in its early stages at the moment, the feedback from our stakeholders has been extremely positive,” continued Moran. “Everyone is impressed with the advanced reporting capabilities and how we can slice and dice data from all angles to gain significant and immediate insight into our recruitment efforts, both for a single event and collectively. In the future, I see the impact of Ellucian CRM Recruit expanding beyond the Admissions Office and providing equal value to Marketing and International Affairs as well.”
About the National University of Ireland Galway
Founded in 1845 as Queen’s College Galway, NUI Galway’s first class consisted of just 68 students. Today, NUI Galway is ranked in the top 1 percent of universities worldwide according to the QS World Rankings Report. It enrolls more than 13,000 students from more than 115 countries and employs 2,500 staff members. Additionally, NUI Galway has been identified as Ireland’s top university for graduate employability, with 96 percent of graduates employed or in further study within six months of graduation. The university is known for its research in biomedical science and engineering, web science, human rights, marine science, applied social sciences and humanities.
About TouchNet
TouchNet is the leading provider of integrated, comprehensive and secure commerce and credentials solutions for colleges and universities. Institutions of higher education rely on TouchNet to unify and secure payments, permissions and other related business transactions campuswide. TouchNet’s unmatched integration, transparency and security gives institutions greater control over transactions, costs and compliance while providing greater operational efficiencies and self-service access to real-time information. TouchNet Information Systems, Inc. is a Global Payments company (NYSE: GPN).