Dive Brief:
- DeVry University — a for-profit school with no athletic director or notable sports teams — has 15 students heading for the Winter Olympics.
- DeVry has paid for the right to be associated with Team USA, becoming an official education provider and offering reduced or waived tuition to Olympic medal hopefuls.
- Olympic officials say the school's popularity among athletes is in part because it's flexible enough to accommodate rigorous training and travel schedules.
Dive Insight:
Talk about a publicity boost for an industry that could use it. The association with the Olympics can only be a good thing for a for-profit school, in an industry that is coming under increasing government scrutiny.