Dive Brief:
- Google is launching an analytics MOOC.
- The massive open online course will make it easier for anyone to learn the basics of analytics and data-driven decision-making.
- Google Engineering Vice President Paul Muret says the MOOC will be usable in a self-service manner, combining videos, Google Plus Hangouts and Web-based community resources with steps toward certification, and instructors include some of the company's "key digital marketing thought leaders and evangelists."
Dive Insight:
This isn't Google's first trip to the MOOC rodeo. It recently announced a partnership with MOOC provider EdX for mooc.org, described as a "YouTube for MOOCs." Just over a year ago, it also offered a course to accompany the launch of its Course Builder software.