How much are iPads in education worth to Apple?

Dive Summary:

  • Apple last week scored its latest lucrative education deal, a $30 million contract with the Los Angeles Unified School District to place an iPad in the hands of every student.
  • Apple Senior Vice President of Worldwide Marketing Philip Schiller says that almost 10 million iPads are in the education system, which would total about $4.5 billion from the company's education efforts alone based on the iPad's average $449 price tag.
  • A pending deal to provide 15 million iPads to students in Turkey could be Apple's most lucrative yet at around $3 billion to $4 billion in expected revenue, but Google and Microsoft are also competing for that deal.

From the article:

... According to IDC, annual tablet shipments to the education sector grew by 103% in 2012. As a result, the share of tablets in the education client device market grew from 19.4% in 2011 to 35.4% in 2012. Going forward, IDC expects this is just the beginning of a trend where tablets make up a greater share of education client devices. A key growth driver will be government mandates to digitize education coupled with the relatively low cost of tablets. ...

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