Dive Brief:
- According to Pearson's 2014 Mobile Device Survey, 81% of 1,228 students surveyed by Harris Poll said tablets will transform higher ed learning.
- Additionally, 82% see tablets speeding up the print-to-digital transition for textbooks and 74% think the devices foster a learning experience that is more fun.
- Still, only 45% of students reported using a tablet and 89% use a laptop regularly.
Dive Insight:
The students surveyed were enrolled in 2-year colleges, 4-year colleges or universities, or graduate programs, and were between 18 and 30. While it's noteworthy that there were twice as many students regularly using laptops as opposed to tablets, it's also important to keep in mind that 83% are using smartphones on a regular basis. The growing popularity of larger smartphones, dubbed "phablets," may need to be considered when looking at tablets' market penetration among higher ed students.
The company has also released the following infographic detailing the study's findings: