Dive Brief:
- San Francisco City College has spent a half-million dollars on advertisements to try to stem an exodus of students that began when the school's accreditation came into question.
- The ads included messages on cable TV, Xbox, digital billboards, public transit, digital radio, newspapers, and social media.
- While the school credits the ads with a 34% enrollment increase since the campaign began, enrollment is still 15% below what it was two years ago, when accreditation first came into question.
Dive Insight:
While the battle over the school's accreditation goes on, the most recent news was good for the school: In January, a judge ruled that the school's accreditation cannot be revoked until after a trial. The trial could come this summer; meanwhile, the school has time to address the concerns of the accreditors.