Dive Brief:
- The Yale School of Management’s Center for Customer Insights has adopted an experiential learning platform to manage business-to-classroom projects under the Discovery Projects Initiative.
- Campus Technology reports the initiative, which allows MBA students to work on real marketing problems with Fortune 100 companies with guidance from school faculty, will use the EduSourced platform.
- The cloud-based platform will give students, faculty and industry partners a way to manage projects, review proposals, track progress and discuss projects in a high-quality, professional environment.
Dive Insight:
Colleges and universities are being asked more than ever to prepare their students for good jobs after graduation. Many institutions use experiential learning opportunities to compete for students, highlighting the preparation they’ll get for the workplace. The more experience students can get while studying, the more marketable they are to potential employers and the higher the immediate return on investment of their degrees. With college tuition so high, families are increasingly focusing on the immediate financial gains students see with specific degrees.
MBA programs, specifically, have been innovating their offerings as they face competition from less expensive, shorter programs, like the Masters in Management, which has been popular in Europe and Asia for decades while the MBA remained the powerhouse graduate school business program in the United States.